Projects
Medline Lab Website
The ask: Develop a series of webpages to highlight a new business offering that was created without any brand elements or web presence.
The deliverable: Created a unified look and feel for Medline Lab across 16 webpages, a multi-month ad campaign, and various promotional emails all in the span of ~4 months. This included incorporating over 100 new photographs in studio and lab settings under my direction, working with vendors to organize products, and building relationships with lab technicians to make sure our photography was accurate to their needs.
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Skills used: Figma, Adobe Photoshop, Adobe InDesign, Adobe Marketo
Content articles
The ask: Create informative content pieces across multiple business areas highlighting expertise in best practices as well as featuring products that help facilitate quality care to patients.
The deliverable: Designed over 100 content articles across many healthcare topics. Many articles also included new photography direction using an in-house studio to focus the hero image on the topic at hand.
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Skills used: Adobe Photoshop, Wordpress, Adobe InDesign
Exam Gloves Homepage and Digital toolkit
The ask: Design a new landing experience for exam gloves and create a complimentary website where users can view all of our sales material under the exam glove business.
The deliverable: Updated the content flow of the Exam gloves landing page to not only show expertise but also function as a quick shopping experience for users who are interested in the various offerings. The toolkit page was designed as an easy access point for sales reps as well as shoppers to view specific literature on any of the glove offerings, categorized by specialty.
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Skills used: Adobe Photoshop, Adobe InDesign
Namic Catalog
The ask: Create a 120+ page catalog for Namic's expansive offering of heart valves and cardiovascular accessories.
The deliverable: Leveraging brand elements, I created a design system to not only highlight the products and their various parts, but a unified catalog by bringing in elements of the logo as well as curves inspired by guidewires and tubing that's featured throughout.
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Skills used: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Lab buildout infographic
The ask: Design an infographic to walk through considerations that need to be taken when building out a facilities lab.
The deliverable: Illustrated and laid out a short downloadable that's used by facility directors to inform them on all of the actions they should be taking when their facility is building a lab space. Using our corporate illustrative style, I developed various illustrations to highlight each section and refined the contents layout around.
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Skills used: Adobe InDesign, Adobe Illustrator
Skin Health Implementation emails
The ask: Create a system of emails that will be deployed to customers who sign up for our Skin Health education program.
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The deliverable: I developed nine emails to be sent out in two-three week increments to slowly inform a healthcare system of the offerings we provide as a new Skin Health program customer. The focus was on compartmentalizing each chunk of knowledge to an email and include follow-up actions to be taken prior to the next emails deployment, allowing specific actionables for a facility to take. I also incorporated a visual tracker into the header for viewers to see where they were in the deployment cycle.
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Skills used: Adobe Photoshop, Adobe Marketo
Safe Mobility multi-track campaign emails
The ask: Design a set of multi-track campaign emails for a safe mobility campaign highlighting products, best practices, and educational offerings.
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The deliverable: We created and implemented the idea for targeting viewers specific interests by tracking viewer interaction and sending them down the specific interest path. This allowed us to hone in on their interests and send them content relevant to that. We designed around the unifying Safe Mobility campaign design and created product specific imagery for the different pathways.
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Skills used: Adobe Photoshop, Adobe Marketo
UNITE Catalogs
The ask: Construct various brochures for the UNITE business area, focusing on foot and ankle plating systems and accessory parts.
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The deliverable: Designed a distinct way to present the multi-layered tray system, highlighting the specific plates and screws in each for a layout guide.
I also developed an accessory product sheet highlighting various screw, kit, and bone harvesting products with an included step-by-step usage guide.
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Skills used: Adobe Photoshop, Adobe InDesign
